Augmented reality bindings of physical objects and virtual objects

Systems, apparatus, and computer-readable media for managing data storage for generating virtual bindings are provided. In embodiments, a user may perform one or more gestures and/or voice commands to create virtual bindings with physical objects, where the created virtual bindings may take on attributes and create/perform actions based on attributes of the physical objects. A projection device may recognize the physical objects and cause the bindings and/or projected virtual objects to perform various actions in response to different user gestures and/or voice commands. Additionally, the system may instruct some physical objects (e.g., robots, electromechanical devices, etc.) in response to user gestures/voice commands to cause those physical devices to perform various actions. Other embodiments are described and/or claimed.