Virtual interest segmentation

Systems and methods for virtual interest segmentation may include (1) performing a semantic segmentation of an image of a user's environment, captured by an artificial reality (AR) device being worn by the user, to identify objects within the user's environment, (2) in addition to performing the semantic segmentation, performing an interest segmentation of the image to determine a personal interest that the user may have in a particular object identified via the semantic segmentation, (3) creating virtual content relating to the particular object based on the user's personal interest in the particular object, and (4) displaying the virtual content within a display element of the AR device. Various other methods, systems, and computer-readable media are also disclosed.