Addressing propagation of inaccurate information in a social networking environment

An approach is described for addressing propagation of inaccurate information in a social networking environment. An associated method may include identifying inaccurate information within the social networking environment, facilitating creation of countering content to address the inaccurate information, and disseminating the countering content. The countering content may be determined by identifying behavior of one or more users among a plurality of users within the social networking environment. Identifying the inaccurate information within the social networking environment may include receiving information provided within the social networking environment. Upon determining that the received information is factual and thus objectively verifiable, it may be determined whether the received information matches analogous information verified as accurate. Upon determining that the received information does not match the analogous information verified as accurate, the received information may be marked as inaccurate.