Virtual content displayed with shared anchor

Methods, computing devices and display devices are disclosed for displaying virtual content at a target location that is determined relative to a shared anchor. Image data of a physical environment may be captured. A shared anchor tag may be identified in the image data. Based on identifying the shared anchor tag, shared anchor tag image data may be transmitted to a server. Based at least on data retrieved by the server, a data packet comprising a shared anchor associated with a second display device is received, wherein the shared anchor defines a three-dimensional location in the physical environment. A hologram is displayed at a target location determined relative to the location of the shared anchor.