Integrated testing, targeting and measuring of web site components

Systems and methods for editing, testing, and measuring electronic content components are provided. An exemplary method receives an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to data elements to be tracked by an analytics service. The component comprises a template for the instances for use in electronic content. The method displays a user interface (UI) including the instances. The UI is configured to receive modifications to the instances, rules, and component. The method provides campaign data including the instances and targeting rules, and the electronic content including the component. The content is configured to send analytics data for exposed events or properties of the component to the analytics service during use of the content. Another embodiment uploads at least a portion of the content to a test environment, and pushes modifications to campaign data to the test environment.