Server-driven custom context menus

Systems and methods provide for dynamic menu content for context menus for an object stored on a client device. Requests for context menu content are sent from the client device to a remote server associated with a type of object corresponding to the object stored on the client device. The remote server generates and sends menu content, including one or more custom menu items, to the client device. Upon a user's selection of a menu item, an indicator of the selected menu item is sent to the remote server and an action associated with the selected item is performed. Information relating to requests for menu content and selections of menu items are recorded and, in some embodiments, used as menu content usage data for determining menu content for subsequent requests. Menu content usage data may be used to increase selections of certain menu items and to optimize user experience.