Augmented reality book selection-assist

A cognitive book interface is provided which includes artificial intelligence processing to execute on a computer system and operatively couple to a display device. The cognitive book interface provides augmentation data to the display device for display to a user based on a user-request. The cognitive book interface receives the user-request, with the user-request being related to selecting a book of interest to the user within a physical book center. The cognitive book interface determines a search query from, at least in part, the user-request, and generates a response to the search query based, at least in part, on searching one or more knowledge databases containing book-related data for books within the physical book center. The response is provided as augmentation data for rendering on the display device for display to the user responsive to the user-request related to selecting a book of interest to the user.