Methods and apparatus to determine probabilistic media viewing metrics

Methods and apparatus to determine probabilistic media viewing metrics are disclosed herein. An example apparatus for determining a viewing metric for media to be viewed by a plurality of panelists includes a probability identifier to identify a probability for respective ones of the panelists with...

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Bibliographische Detailangaben
Hauptverfasser:	Doe, Peter C, Sullivan, Jonathan, Sheppard, Michael
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY HANDLING RECORD CARRIERS INFORMATION STORAGE INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORDCARRIER AND TRANSDUCER PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION PRESENTATION OF DATA RECOGNITION OF DATA RECORD CARRIERS
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Beschreibung
Zusammenfassung:	Methods and apparatus to determine probabilistic media viewing metrics are disclosed herein. An example apparatus for determining a viewing metric for media to be viewed by a plurality of panelists includes a probability identifier to identify a probability for respective ones of the panelists with respect to the panelists viewing the media. The probability identifier is to identify the probability based on viewing data for the respective ones of the panelists. The example apparatus includes a calculator to calculate the viewing metric for the media based on the probabilities for the respective ones of the panelists and a sampling weight assigned to the respective ones of the panelists.