Electronic concierge for automating event planning and application curation

In non-limiting examples of the present disclosure, systems, methods and devices for assisting with event execution are provided. Data from a productivity application associated with a user may be analyzed. A significant life event associated with the user may be identified based on the analysis. A plurality of sources that each have at least one recommendation for executing a type of event corresponding to the significant event may be identified. An itinerary template for the significant life event may be generated from a plurality of the recommendations. The itinerary template may be surfaced. Additional examples of the present disclosure relate to identifying relevant applications for download to a user's device managed by an administrator device.