Generation of an advertisement

Aspects of the disclosure assist users with creative development of advertisements by converting successful advertisements into templates for use in the creation of new advertisements. The system and method suggest an advertisement to a user based on the type of content for which the user is adverti...

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Bibliographische Detailangaben
Hauptverfasser:	Tiwari, Pranav, Panesar, Kiran, Datar, Mayur, Sanghai, Sumit
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Aspects of the disclosure assist users with creative development of advertisements by converting successful advertisements into templates for use in the creation of new advertisements. The system and method suggest an advertisement to a user based on the type of content for which the user is advertising. For example, an advertisement may include a set of display criteria, and a set of creative content. The display criteria define a set of circumstances during which the advertisement may be displayed (e.g., a set of keywords that trigger the display of the advertisement). Advertisements that are particularly successful for a given set of display criteria are depersonalized and converted to templates. These templates may be provided during creation of new advertisements as suggested content.