Simplified user interface for smart devices

A system, method and program product for implementing a simplified touch screen interface for collecting character data. a device is disclosed having a touch screen interface, wherein the touch screen interface includes: a primary view that displays rotating character sets on a wheel, wherein each one of the character sets sequentially rotates into an active position, wherein a character set in the active position is selectable in response to a first touch to a uniform input region, and wherein the wheel automatically begins rotating when a user activates the touch screen interface; a secondary view that displays rotating characters on the wheel, wherein each one of the rotating characters sequentially rotates into the active position, and wherein a character in the active position is selectable in response to a second touch to the uniform input region; and wherein the rotating characters displayed in the secondary view are determined based on the character set selected in the primary view.