Augmented touch-sensitive display system

Described in detail herein are systems and methods for an augmented touch-sensitive display system. A portable electronic device can render on the touch-sensitive display a physical scene within the field of view of the image capturing device. The portable electronic device, can parse the physical scene rendered on the touch-sensitive display into discrete elements based on dimensions of items in the physical scene. The portable electronic device can superimpose a selectable link on the at least one of the discrete elements on the touch-sensitive display. In response to a first user gesture on the touch-sensitive display, corresponding with selection of the selectable link, augmenting, via portable electronic device, the physical scene rendered on the touch-sensitive display to superimpose physical object information associated with string of alphanumeric characters corresponding to the selectable link and one or more additional dynamically generated selectable links on the physical scene rendered on the display.