Makeup trend analyzing apparatus, makeup trend analyzing method, and non-transitory computer-readable recording medium storing makeup trend analyzing program

There are included a facial feature point acquiring unit that acquires a facial feature point within a makeup facial image that is an image of a face on which makeup is applied, a makeup feature point acquiring unit that acquires a makeup feature point within the makeup facial image, a makeup information generator that generates, based on the facial feature point and the makeup feature point, makeup information quantitatively indicating positional information of the makeup feature point in a face coordinate system that takes the facial feature point as a reference, a trend analyzer that analyzes the makeup information acquired from a plurality of the makeup facial images, and determines a makeup trend, and an analysis result output unit that performs an information output process according to a determination result of the makeup trend.