Method and apparatus for providing advertising content

A method for providing advertising content, performed by a display device, the method including forming a first pairing between a first terminal and the display device; receiving first advertising content from an advertising server corresponding to a first habit of a user of the first terminal; allo...

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Bibliographische Detailangaben
Hauptverfasser: Jee, Jeong-wun, Jang, Jong-hyuk, Kim, Kill-yeon, Hong, Jun-seong
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A method for providing advertising content, performed by a display device, the method including forming a first pairing between a first terminal and the display device; receiving first advertising content from an advertising server corresponding to a first habit of a user of the first terminal; allocating the first advertising content to a first region among a plurality of regions of a display unit according to at least one of a distance between the first terminal and the display device and a duration for which the first pairing is maintained; and displaying the first advertising content on the first region.