Product for holding a tobacco product or a tobacco substitute with integrated electronic device

A product for holding a tobacco product or a tobacco substitute includes an integrated electronic device with: a power source; an input means comprising a sensor to generate an input signal from an external stimulus; an output means to generate an output signal; digital processing means to process the input signal and deliver a command signal to the output means based at least in part on processing of the input signal; and circuitry connecting the power source, the input means, the output means and the digital processing means; wherein the power source, the input means, the output means, the digital processing means and the circuitry are printed on a substantially flexible substrate. Use of packaging for holding a tobacco product or tobacco substitute includes such a product with an integrated electronic device.