Providing multimedia wireless emergency alerts

Example embodiments relate to a user equipment that can receive a cellular broadcast message comprising a data element identifying the cellular broadcast message as a wireless emergency alert. The network address information (e.g., URL) can identify a network location associated with multimedia content to be transmitted to the user equipment, the multimedia content stored at a repository associated with a server device. The user equipment can, in response to detecting that the cellular broadcast message comprises the data element, send a content request to the server device associated with the network location identified by the network address information, and subsequently it can receive the multimedia content from the server device and provide the multimedia content via a graphical user interface displayed on a screen of the user equipment.