Proxy email server for routing messages

In various example embodiments, a system and method for generating a proxy email address for routing messages are presented. An email directed to a user with a proxy email address assigned by the system and with no registered email address is received at a proxy email address. Whether or not the email contains an action message identifier is ascertained. Based on the email containing an action message identifier, a forward email is identified. Text content from the forward email is extracted. A short message based on the extracted text content is generated. At least one communication channel to send the short message is selected based on an engagement level associated with the at least one communication channel. The short message may be caused to be presented at a mobile device associated with the user via the selected communication channel.