Multi-protocol interactive mobile video advertising

Multi-protocol interactive mobile video advertising

Techniques are provided for playback and event reporting of video advertisements on a user device. Two different event reporting protocols are simultaneously supported to enable application-based playback of video advertisements while collecting event information associated with the video playback....

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Roever, Amanda, Roosevelt, Daniel Lachman, Collins, Richard William
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Techniques are provided for playback and event reporting of video advertisements on a user device. Two different event reporting protocols are simultaneously supported to enable application-based playback of video advertisements while collecting event information associated with the video playback. In some configurations, initialization of the event reporting protocols is serialized to avoid conflict conditions during the video playback.