System and method for providing reward-driven transaction opportunities within an event

The current invention is a system where a user can interact with advertised content on numerous platforms via a plethora of devices while watching a promotional event, with the goal of driving sales to advertisers through rewards, by combining gaming, branded entertainment, and direct response. Users will receive product information through the inclusion of a variety of state-of-the-art methods that can be utilized in order to engage users. This is done in order to reach the consumer base and deliver relevant product information to them in dynamic ways: for example but not limited to, via audio and/or visual triggers, sending links through push notifications, providing information based upon user location, and personalizing AR/VR visuals based upon each user's profiled data.