Initiating real-time bidding based on expected revenue from bids

Initiating real-time bidding based on expected revenue from bids

An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The ex...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Garcia-Martinez, Antonio Felipe, Rabkin, Mark
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The expected revenue may be determined based on a probability distribution bids previously placed by advertisers for presenting advertisements to the user or to users with similar characteristics as the user.