Communication fingerprint for identifying and tailoring customized messaging

A computer-implemented for delivering tailored content to an individual includes: obtaining, by a computer system, communications of the individual; obtaining, by the computer system, a communication fingerprint for the individual based on analysis of the communications of the individual; tailoring,...

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Bibliographische Detailangaben
Hauptverfasser: Snitzer, Brian J, Smith-Eigenbrode, Shelbee D, Lobbes, Matthew M, Gibbs, Nathaniel J
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A computer-implemented for delivering tailored content to an individual includes: obtaining, by a computer system, communications of the individual; obtaining, by the computer system, a communication fingerprint for the individual based on analysis of the communications of the individual; tailoring, by the computer system, a message to the individual using the communication fingerprint; and delivering the message to the individual. Using sentiment analysis combined with a unique communication fingerprint for an individual advantageously provides for a more tailored, and thus more effective, communication to the individual.