Systems, methods, and devices for generating metrics associated with advertisement data objects

Systems, methods, and devices for generating metrics associated with advertisement data objects

Disclosed herein are systems, methods, and devices for generating efficacy metrics. Systems may include a data object aggregator configured to receive a plurality of advertisement data objects characterizing online advertising content associated with at least one online advertisement campaign. Syste...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Krishnan, Harshini Ramnath
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Disclosed herein are systems, methods, and devices for generating efficacy metrics. Systems may include a data object aggregator configured to receive a plurality of advertisement data objects characterizing online advertising content associated with at least one online advertisement campaign. Systems may also include an efficacy metric generator configured to generate a plurality of efficacy metrics characterizing an estimate of a probability of at least some of the plurality of advertisement data objects interacting with a target audience, where the generating is based on one or more properties of the plurality of advertisement data objects. Systems may further include a report generator configured to generate at least one report based on the plurality of efficacy metrics.