System and method for advertising inventory management for television provider

A system for managing cable network advertising inventory includes a network interface for connecting to a plurality of remote data sources. A processor coupled to the network interface for implementing an inventory management system responsive to a stored set of instructions. A memory coupled to th...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Laughlin, Steve, Coffman, Webster Shawn
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	A system for managing cable network advertising inventory includes a network interface for connecting to a plurality of remote data sources. A processor coupled to the network interface for implementing an inventory management system responsive to a stored set of instructions. A memory coupled to the processor. The memory storing data and a set of instructions for implementing the inventory management system. The data including the advertising inventory data. The set of instructions configuring the processor to receive from the plurality of remote data sources the advertising inventory data, establish first metric values for a plurality of performance metrics relating to a plurality of performance parameters using a graphical user interface generated by the inventory management system, combine the advertising inventory data from the plurality of remote data sources data sources to generate a combined database of the plurality of performance parameters, generate a plurality of level of detail views of the combined database of the plurality of performance parameters responsive to the established first metric values for the plurality of performance metrics, the plurality of level of detail view ranging from an enterprise level view down to a selected lowest level of detail, display a first level of detail of the combined data of the plurality of performance parameters on a graphical user interface generated by the inventory management system, the first level of detail responsive to a first established group of the first metric values for the plurality of performance metrics and display a second level of detail of the combined data of the plurality of performance parameters on the graphical user interface generated by the inventory management system, the second level of detail responsive to a second established group of the first metric values for the plurality of performance metrics.