Programming organizational links that propagate to mobile applications

The ability for an organization's administrator to customize assets and content that, their users have access to is a substantial capability. This capability is not just to facilitate delivery of the correct content to the relevant audience, but is also important to ensure that the content is appropriate for the endpoint. The administrator may curate organizational links that are provided as a hierarchical directory of sites and applications for the organization. Embodiments are directed to programming the organizational links that propagate to mobile applications. A server side application programming interface (API) may be provided to access a organization's curated links, a web user experience may be provided to enable the administrator to manage and curate the organizational links, and a mobile-specific user experience may be provided for viewing the links in a manner that enables quick access to the most relevant content to users of the organization.