Personalized incentives leveraging incident-aware routing

Disclosed are systems, methods, and computer program products that provide a user with alternative options to incident induced traffic by presenting the user with an alternate route to perform other tasks on a task list when travel is delayed by the incident. The method includes receiving a current location, a navigation route, an expected delay due to an incident, and a list of tasks from the user. Each task in the list may include a value and expected duration. The method further includes computing an incentive for each task in the list based on the received information and a probability that the user will re-route to stop at a facility for fulfilling the task, comparing the incentive and probability to determine which task has a minimal incentive and a greater probability that the user will re-route than not re-route to the facility, and presenting the minimal incentive to the user.