Information processing apparatus, information processing method, information processing program, and recording medium

Information processing apparatus, information processing method, information processing program, and recording medium

Information related to a privilege is caused to be presented so as to increase the probability that a user purchases a transaction target. An information processing apparatus detects a predetermined operation of a user which is defined as an operation where purchase motivation for a transaction targ...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Matsuda, Atsuyoshi
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Information related to a privilege is caused to be presented so as to increase the probability that a user purchases a transaction target. An information processing apparatus detects a predetermined operation of a user which is defined as an operation where purchase motivation for a transaction target is higher than that of an operation to display transaction target information related to the transaction target and which is other than an operation of a user which is necessary to purchase in a transaction site where the transaction target can be purchased. When the predetermined operation is detected, the information processing apparatus causes privilege information related to a privilege which is given to the user to be presented on condition that the user purchases the transaction target targeted by the detected operation.