System and method for enhancing trust for person-related data sources

The technology disclosed relates to enhancing trust for person-related data sources by tracking person-related sources using trust objects that hold trust metadata. In particular, it relates to generating trust-enhanced data by appending trust metadata to social media content and other business-to-b...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Ziemann, Tyler, Peri, Harish, Singh, Atul
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The technology disclosed relates to enhancing trust for person-related data sources by tracking person-related sources using trust objects that hold trust metadata. In particular, it relates to generating trust-enhanced data by appending trust metadata to social media content and other business-to-business entities, and further using the trust-enhanced data to develop social engagement models based on customer preferences. The trust metadata described includes names, interface categories and origins of the person-related data sources along with customer engagement preferences and connection types.