Optimizing audience engagement with digital content shared on a social networking system

Optimizing audience engagement with digital content shared on a social networking system

This disclosure generally covers systems and methods that schedule posts of one or more images, videos, or other digital content items through an account of a social networking system in a way that optimizes user engagement. In particular, certain embodiments of the disclosed systems and methods det...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Ferreira, Rui Andre Augusto, Bernhardt, Daniel, Oliveira E Silva, Victor Lassance, Hegerty, Ian Douglas
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:This disclosure generally covers systems and methods that schedule posts of one or more images, videos, or other digital content items through an account of a social networking system in a way that optimizes user engagement. In particular, certain embodiments of the disclosed systems and methods determine when to post digital content items by calculating data-driven user engagement scores and updating those scores with data tracked by the social networking system.