Method and system for pushing information to end users adaptively

A method for a computer server to adaptively push primary target information to terminals associated with an end user is provided. Upon detecting an operation initiated by the end user from a target terminal, the computer server determines primary target information to be pushed to the target terminal in accordance with the operation information and information of the end user. The computer server then acquires push control information for the primary target information, the push control information including push parameter information, related secondary target information and combined push frequency control information. Next, the computer server acquires push records of the primary and related secondary target information, respectively, according to the push parameter information. Finally, the computer server pushes the primary target information to the target terminal adaptively according to the combined frequency control information as well as the push records of the primary and the related secondary target information thereof.