Physics modeling for interactive content

Features are disclosed for dynamically generating enhanced content showing an item to simulate a physics property of the item via an interaction that will initiate such interactive features. A physics model may be generated to enhance existing content. To generate the physics model, the system analyzes the content such as to detect a feature of the item (e.g., zipper on a clothing item or button on an electronic device item) shown in the content. Some aspects also consider the access device rendering the enhanced content to ensure the enhanced content is appropriately selected and formatted for presentation via the access device.