System and method for direct response advertising

Systems and methods to guide a user response to advertising determine and/or obtain information identifying a commercial good that is related to an advertisement presented to a user, and further determine and/or obtain commercial sources for that commercial good. Information regarding the particular...

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Bibliographische Detailangaben
Hauptverfasser:	Esayian, Nicholas, Schirmacher, Jay Christopher
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Systems and methods to guide a user response to advertising determine and/or obtain information identifying a commercial good that is related to an advertisement presented to a user, and further determine and/or obtain commercial sources for that commercial good. Information regarding the particular commercial sources is used to select a commercial source. Information regarding the particular commercial good and the selected commercial source is presented to the user, for example using a graphical user interface. The user may subsequently be able to buy the commercial good from the selected commercial source.