Targeted content delivery using outdoor lighting networks (OLNs)

This invention describes a system and method to provide a service to advertisers and businesses that enables adaptation of advertising priorities using information collected by a lighting infrastructure. The system uses outdoor lighting networks to manage/control data sensors connected to a network,...

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Bibliographische Detailangaben
Hauptverfasser:	Cavalcanti, Dave Alberto Tavares, Wang, Jianfeng, Morgan, Frederick, Lys, Ihor, Dowling, Kevin J, Blackwell, Michael
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC HEATING ELECTRIC LIGHTING NOT OTHERWISE PROVIDED FOR ELECTRIC TECHNIQUES NOT OTHERWISE PROVIDED FOR ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION
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Beschreibung
Zusammenfassung:	This invention describes a system and method to provide a service to advertisers and businesses that enables adaptation of advertising priorities using information collected by a lighting infrastructure. The system uses outdoor lighting networks to manage/control data sensors connected to a network, e.g. hosted at lighting units. This invention enables new business scenarios where operators and/or owners of the city's lighting infrastructure can provide a value added service or generate revenue from ad providers and local businesses by leveraging the data acquired through the lighting and adjacent infrastructure (e.g. sensors) to help the businesses to increase their advertising performance/targets; particularly, with respect to Location Based Services (LBS).