Accounting for battery level of a client device when selecting content for presentation by the client device

An online system receives an advertisement ("ad") request identifying an objective for presenting the ad request. The objective specifies a type of interaction with the presented ad request. A threshold battery level is associated with the type of interaction in the ad request that specifi...

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Bibliographische Detailangaben
Hauptverfasser:	Coutts, Owen H, Grunewald, Calvin Patrick, Schechter, Greg
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION ANDCOMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION ANDCOMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THIR OWNENERGY USE COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINSTCLIMATE CHANGE WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	An online system receives an advertisement ("ad") request identifying an objective for presenting the ad request. The objective specifies a type of interaction with the presented ad request. A threshold battery level is associated with the type of interaction in the ad request that specifies a minimum battery level of a client device to complete the type of interaction. When selecting content for presentation to a user, the online system obtains a battery level of a client device associated with the user and compares the obtained battery level to the threshold battery level. Based on the comparison, the online system determines if to present the ad request to the user. For example, the comparison may prevent presentation of the ad request or penalize a value associated with the ad request if the obtained battery level does not satisfy the threshold battery level.