Personalized landing pages

Personalized landing pages can be generated for users based at least in part upon information about the individual users who are viewing the landing pages. Such information may include, for example, the consumer segments to which the individual user belongs as well as the individual users' brow...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Kotas, Paul
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:Personalized landing pages can be generated for users based at least in part upon information about the individual users who are viewing the landing pages. Such information may include, for example, the consumer segments to which the individual user belongs as well as the individual users' browsing and purchasing histories and personal preferences and attributes. The landing pages are personalized to include, for example, content that may be of particular interest to the user and arranged in a manner that may appeal to the user.