Notification click-through rate (CTR) thresholds

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each...

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Bibliographische Detailangaben
Hauptverfasser:	Park, David S, Li, Yiyu, Stojkovic, Branislav, Ratiu, Florin, Schloss, Nathan Paul, Ilic, Aleksandar, Birchall, Andrew Alexander, Varin, Patrick Jonathan, Rajendran, Vasanth Kumar
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and sending one or more of the notifications to the user. Each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.