Ranking of place-entities on online social networks

In one embodiment, a method includes, by one or more computing devices of an online social network, sending, to a client system of a first user of the online social network, a first request to compare two or more place-entities associated with the online social network, where the first user is connected to each place-entity within a social graph of the online social network, each place-entity being associated with a particular score on a first scoring scale and a first feature. The method further includes receiving, from the client system, comparison information responsive to the first request, the comparison information indicating an ordered ranking of the two or more place-entities. The method also includes accessing a scored list of place-entities associated with the online social network, where the scored list is based on scores on the first scoring scale for the place-entities.