Adjusting an optimization parameter to customize a signal eye for a target chip on a shared bus

The embodiments of the present disclosure identify a target chip from among multiple chips coupled to a shared bus and customize an optimization parameter for the particular chip. Stated differently, in a communication system where only one chip (or a subset of chips) on a shared bus is the intended target, the system can customize an optimization parameter for the specific location of the target chip on the bus. As new data is received that is intended for a different chip-i.e., the target chip changes-the system can dynamically change the parameter based on the location of the new target chip on the bus.