Server-side advertisement injection

Aspects of server-side advertisement injection are described. In one embodiment, a computing device includes logic that receives a request for content from a client device. The logic identifies a targeted advertisement for a user of the client device based on information in the request. The logic fu...

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Bibliographische Detailangaben
Hauptverfasser:	Mills, Brent Robert, Teodorescu, Dan Catalin
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Aspects of server-side advertisement injection are described. In one embodiment, a computing device includes logic that receives a request for content from a client device. The logic identifies a targeted advertisement for a user of the client device based on information in the request. The logic further obtains a manifest file associated with the requested content, generates a second manifest file based on a combination of the first manifest file and the targeted advertisement, and transmits the second manifest file to the client device. Because the second manifest file includes references to clips of the content and the targeted advertisement, the client device can play back the content and advertisement without the necessary processing overhead required to manage client-side buffering and insertion of the advertisement within the content.