Converting video into a walkthrough for an application or an online service

Disclosed are examples of systems, apparatus, methods and computer program products for converting video into a walkthrough for an application or an online service. For example, a database storing data objects identifying walkthrough stages can be maintained. Each walkthrough stage can be associated with one or more features of an application or a service. Video comprising a plurality of frames can be received. A spatial region of one or more of the frames can be matched to a graphical component of the application or the service to produce a mapping. One or more of the frames can be processed using the mapping to determine that an update to a user interface (UI) displayed on a computing device has occurred. One or more walkthrough stages stored in the database can be identified based on the mapping. The one or more identified walkthrough stages can be assigned to a walkthrough. The walkthrough can be stored as a data file in a database of a database system. The walkthrough can be configured to be accessed via the data network and interacted with using the computing device.