Remote personalization of audio

The present disclosure provides a number of techniques for personalization of audio for communication to an endpoint device. According to one technique, a cloud-based computing device may receive media data from a media platform, and generate depersonalized audio data based on the media data, the depersonalized audio data including at least one audio component associated with the media platform. The technique may further generate user personalized audio data based on the depersonalized audio data. The user personalized audio data may include at least one audio component personalized based on a unique head-related transfer function (HRTF) data associated with a user or default HRTF data. The user personalized audio may be communicated to the endpoint device for consumption by the user. Such techniques reduce the need for advanced audio processing technologies on client systems and makes personalized audio more available to users.