Methods and systems for simulating a search to generate an optimized scoring function

Methods and systems for deriving a scoring function, for use in ordering a set of search results, are described. Consistent with some embodiments, a simulation platform includes an offline simulator module that receives search result sets for search queries that result in the conclusion of a transaction. The result set is then processed by the offline simulation platform to derive a set of weighting factors for use with one or more parameters in a parametric scoring function. The weighting factors are determined, for example, by specifying an equation setting one or more constraints and then solving the equation for the weighting factors.