Systems and methods for distributing augmented-reality effects

In one embodiment, a method for distributing an augmented reality (AR) effect may include ranking, by a computing system, a plurality of client devices based on a device capability, where a higher ranking may represent relatively better device capability. The system may identify a first subset of client devices having a first particular ranking. An AR effect may be transmitted to the first subset of client devices. The system may determine a performance score for the AR effect among the first subset of client devices. The performance score may be based on one or more performance parameters associated with the AR effect running on the first subset of client devices. The system may transmit the AR effect to a second subset of client devices when the performance score of the AR effect among the first subset of client devices satisfies a predefined threshold.