Social delivery of IPTV streams

Delivery of internet protocol television (IPTV) content, in one aspect, may comprise monitoring social media streams. Trends may be identified from the social media streams, the trends describing interests in IPTV content by location, time and subscriber types. Information may be received associated with a schedule for delivering the IPTV content. The trends may be compared with the received information to predict an expected demand of the IPTV content at the time at different locations and by different subscriber types. Resources may be reallocated to meet the expected demand in delivering the IPTV content to the different subscriber types at the different locations and the time.