Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website

Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website

Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute...

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Bibliographische Detailangaben
Hauptverfasser: Natarajan, Girish, Jiang, Junhao, Subramanya, Shankara B, Mathihalli, Madhusudan, Yuan, Guoxun, Bolte, Chris
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute values for a subsequent user visit to a subsequent webpage. A model-generation module may be operable to train a probability model with the attribute values that predicts outcomes for at least one performance metric. A display module may be operable to determine whether to display ad content on the subsequent webpage for the subsequent user visit depending on whether a predicted outcome from the probability model that is relevant to the subsequent attribute values is consistent with one or more e-commerce objectives. The probability model may be a decision tree with different predicted outcomes for different combinations of attribute values.