System and method for consumer screening, selecting, recommending, and/or selling personal sound amplification products (PSAP)

A system selects a recommended PSAP from several different available PSAP by screening a consumer by providing a plurality of questions regarding the consumer's hearing that each require a subjective response and receiving the subjective responses from the consumer. The questions can include questions relating to hearing difficulty during one-on-one conversations, hearing difficulty during conversations with women and/or children, hearing difficulty during conversations in restaurants and/or meetings, and presence of stress and/or agitating sounds. The recommended PSAP is automatically selected for the consumer based at least in part on the subjective responses. The recommended PSAP provides enhancement of high frequencies if the responses indicate difficulty hearing women and/or children, provides reduction of low frequencies if the responses indicate difficulty hearing in restaurants and/or meetings, and provides phase cancellation if the responses indicate presence of stress and/or agitating sounds. The recommended PSAP is presented to the user for possible purchase.