Coordinated content distribution to multiple display receivers

Apparatus, computer-readable storage medium, and method associated with content transmission are described. In embodiments, a computing device may include one or more content encoders, configured to encode content, a communication module, and a content distribution and coordination engine (CDCE). The communication module may be coupled with the one or more content encoders and may be configured to support a wireless networking protocol to wirelessly transmit encoded content to a plurality of display receivers. Each display receiver may be configured to support a display protocol. The CDCE may be coupled with the communication module and the one or more content encoders and may be configured to coordinate the one or more content encoders and the communication module to encode and respectively distribute a plurality of contents to the plurality of display receivers in accordance with the display protocol and the wireless networking protocol.