Recommending contents using a base profile

A method and system for recommending content to a user whose interest(s) has not been identified is disclosed. A base user profile may be created for association with the user. The base user profile may be created by generating a list of ranked interests of a set of representative users. The list of...

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Bibliographische Detailangaben
Hauptverfasser: Gandhi, Herat, Ailawadi, Sumit, Narasimhadevara, Chinmayi, Vasudevan, Sudharsan, Inturi, Mahesh
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A method and system for recommending content to a user whose interest(s) has not been identified is disclosed. A base user profile may be created for association with the user. The base user profile may be created by generating a list of ranked interests of a set of representative users. The list of ranked interests may be generated based on activity information obtained for the set of representative users. Content may be recommended to the user based on the base user profile.