Method and system for providing offers that specify a variable discount with respect to a price of a good and/or service

Techniques are described herein for providing discounted offers for goods and/or services. In one example, the discounted offer may specify a variable discount. In an aspect of this example, an amount of the variable discount may decrease for each customer or group thereof who accepts the offer. In accordance with this aspect, customer(s) who accept the offer earlier than other customers may be given a greater discount. In another aspect, the amount of the discount may vary for successive predetermined time intervals. For instance, the amount of the variable discount may be greater for customer(s) who accept the offer during a predetermined time interval that occurs earlier than another predetermined time interval. Accordingly, the amount of the discount may decrease for temporally successive predetermined time intervals. In both aspects, once a specified number of customers accept the discounted offer, the discounted offer may thereafter specify a fixed discount.