Hit location estimation system and hit location estimation method

The present invention more accurately estimates the hit location of a thrown instrument. This hit location estimation system is equipped with: a storage unit for storing a machine learning model which has undergone machine learning so as to output estimation results about the location on a target which was hit by a throwing instrument, upon receiving input of image data generated on the basis of imaging of the target when the throwing instrument is thrown during a throwing game and of detection data generated on the basis of the detection of contact between the thrown throwing instrument and the target or another object; an imaging unit for generating image data on the basis of the imaging of the target when the throwing instrument is thrown during the throwing game; a detection unit for generating detection data on the basis of the detection of the contact between the thrown throwing instrument and the target or another object; an acquisition unit for acquiring the estimation results about the location on th