System for analyzing user behavior in information exchange platform

A system for analyzing user behavior in an information exchange platform is disclosed. The system includes a platform monitoring module, an online time analysis module, a consumption behavior analysis module, a data grouping module, an analysis result processing module, and a data labeling module. T...

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Bibliographische Detailangaben
Hauptverfasser:	JHANG, HAO-BO, YU, CHENIEH, HO, MENGI, TSAI, YUEH-HSUN, CHEN, JIAN-YU, LIN, TINGN, CHENG, KUO-SHENG, LIN, TINGAO
Format:	Patent
Sprache:	chi ; eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	A system for analyzing user behavior in an information exchange platform is disclosed. The system includes a platform monitoring module, an online time analysis module, a consumption behavior analysis module, a data grouping module, an analysis result processing module, and a data labeling module. The online time analysis module analyzes the user online time period, the consumer behavior analysis module looks for customer unit price and average discounts, the data grouping module performs grouping for users, and the data labeling module marks the characteristics of each digital footprint. The merchants of this system can obtain information that is very close to the consumer market, so as to carry out precise marketing.